01SOE Endorsement
SOE Endorsement
China Express Logistics (CEL) partners with Sinotrans Logistics under SOE endorsement. Sinotrans is fully integrated into China Merchants Group, leveraging strong system resources to support nationwide business.
ABOUT CHINA EXPRESS LOGISTICS · CEL
Good fortune,begins with CEL
Logistics for Good · Sharing Good Fortune
China Express Logistics (CEL) is a service-driven company dedicated to global tailored logistics solutions, innovative multi-business operations, and integrated supply chain delivery.
CEL · Logistics for Good!
China Express Logistics (CEL)
Shaanxi Zhongkuaiyun Logistics Co., Ltd.
2008
Founded
18
Years in business
14
Years hands-on
COMPANY OVERVIEW
Company Overview ·
Strategic Alliance under CMG System
Founded in Xi'an in 2008, Shaanxi Zhongkuaiyun Logistics Co., Ltd. is a service company driven by global tailored logistics solutions, innovative multi-business operations and integrated supply chain delivery.
Specialized in one-stop warehousing & logistics integration for global fire, security and industrial equipment — committed to becoming Northwest China's leading integrated logistics innovator.
In April 2022, the company signed a new-format strategic alliance with China Merchants Group · Sinotrans · Sinotrans Logistics Northwest Co., Ltd. The alliance covers 360,000 ㎡ of land (160,000 ㎡ warehouse + 150,000 ㎡ yard), integrates 10,000+ vehicles and 100+ long-haul routes.
Business covers three sectors: Logistics & Transport, International Trade, and Tech-Life.
LogisticsLOGISTICSTradeTRADETech-LifeTECH-LIFE
360k㎡
Alliance land area
160k WH + 150k yard
10,000+
Integrated vehicles
Strategic road partners
100+
Long-haul routes
Covering major cities
800+
Chang'an Express trains
CR-Express 2023
14yrs
Hands-on logistics
Fortune-100 client team
18yrs
Business practice
Standardized management
MILESTONES
18 years of growth · evolving with Shaanxi's industries
From a single office in Xi'an to an integrated logistics provider covering 973 cities — every step has been built on customer and partner trust.
STEP 01
2008
09.25
Founded in Xi'an
Shaanxi Zhongkuaiyun Logistics Co., Ltd. was officially registered in Xi'an, beginning 18 years of deep work in logistics.
STEP 02
2021
Endorsed by AVIC Group
Became a strategic partner of AVIC Northwest Supply (Aviation Industry Corporation of China), entering the SOE supply chain system.
STEP 03
2022
Partnered with CMG · Sinotrans
Partnered with Sinotrans Northwest (under China Merchants Group) to connect Northwest China with the national trunk network.
STEP 04
2025
Restructured into four business units
Formally established four pillars: China Express Cloud Warehouse (CECW) · CEL Yunrong Logistics Alliance · CEL Academy · CEL Yunshang.
CORPORATE CULTURE
Culture · Logistics for Good
Vision guides direction, mission builds consensus, purpose serves clients, and spirit forges the team — together they form CEL's cultural core.
VISION
Vision
- Become a national logistics brand with the best user experience
MISSION
Mission
- Better logistics experience for clients
- Greater value for participants
- Let practitioners earn with dignity in warm light
PHILOSOPHY
Philosophy
- Integrity reaches far
- Speed conquers the world
- Logistics knows no bounds
PRODUCT
Product
- More volume · Faster speed
- Better quality · Lower cost
BUSINESS
Business
- Good logistics, simple and sincere!
- CEL · Logistics for Good.
- CEL · Sharing Good Fortune.
SPIRIT
Spirit
- Professional · Loyal · Pragmatic
- Truth · Unity · Resilience
SIX ADVANTAGES
Six Strengths · SOE Endorsed + Hands-on Track Record
From endorsement and integrity to service, adaptability, safety and standardization — six pillars supporting CEL's competitive edge.
Six Pillars of Competence
02Integrity
Integrity
Anchored on premium SOE accountability — we honor every commitment and uphold business ethics in dealings with clients and partners.
03Service
Service
18 years serving Fortune-100-level clients — we've built end-to-end supply chain capability and we know clients, industries and operations.
04Adaptability
Adaptability
We flex our logistics model to grow with clients. Strong emergency response, matched to your business rhythm.
05Safety
Safety
"Safety first, lives above all" is our red line. Workforce training and operating checks are maintained as ongoing controls.
06Standards
Standards
18 years of practice — warehousing and the Yunrong Logistics Alliance have produced repeatable, measurable, optimizable standards.
ORGANIZATION
Org Structure · 7 Regions + 9 Functions
With Shaanxi HQ as Northwest Operations Center, CEL runs seven regional operation networks covering North, East, Southwest, Northeast, Northwest, Central and South China.
Parent Brand
China Express Logistics (CEL)
China Express Logistics (CEL)
Warehouse & Distribution
China Express Cloud Warehouse (CECW)
China Express Cloud Warehouse (CECW)
Talent Development
CEL Academy
CEL Academy
01
Seven Regional Operation Centers
Regional Operation CentersNorth
Beijing
North · Beijing
East
Shanghai
East · Shanghai
Southwest
Chengdu
Southwest · Chengdu
Northeast
Shenyang
Northeast · Shenyang
Northwest
Xi'an
Northwest · Xi'an
HQCentral
Wuhan
Central · Wuhan
South
Guangzhou
South · Guangzhou
02
Nine Functional Departments
Functional Departments01
Finance
02
Risk Control
03
Business Dev.
04
Operations
05
HR & Admin
06
Multimodal
07
Intl. Trade
08
Customer Service
09
Safety Mgmt.
INFORMATIZATION
IT Systems · Seven-System Synergy
Backed by CEL's continuous IT R&D and the strong risk-control capability of strategic partner Sinotrans, we enable system integration and order-data interchange on-demand for clients.
EDI
Electronic Data Interchange
Electronic Data Interchange
TMS
Transport Management
Transport Management
GPS
Positioning System
Global Positioning
RF BMS
Tracking & Positioning
Radio Frequency BMS
SETTLE
Settlement System
Settlement System
ERP
Order Management
Enterprise Resource
WMS
Warehouse Management
Warehouse Management
Safety Management
Safety Management · The Red Line
"Safety first, lives above all" is an uncrossable red line at CEL. Senior leaders have 10+ years of experience and operations managers 5+ years; driver qualifications are verified for each role and workforce safety training is maintained continuously.
10yrs+
Senior leader experience
5yrs+
Ops manager experience
Ongoing
Driver qualification checks
0
Safety incidents in 2023
SOCIAL RESPONSIBILITY
CSR · Logistics for Good
Anchored on the core value of "sharing the destiny of our nation and growing with our times", we write social responsibility into every kilometer.
01
Emergency Response
Emergency Response
Professional disaster-response logistics during emergencies, with dedicated emergency-distribution capacity and elite volunteer teams; joint operations with Shaanxi Radio's "Speed for Love" initiative.
Emergency LogisticsVolunteer TeamsSpeed for Love
02
Anti-Pandemic Pioneer
Anti-Pandemic Pioneer
During the nationwide COVID response, CEL acted as a critical Northwest hub, embracing the role of "guardian of the logistics corridor" with a logistics volunteer brigade escorting anti-pandemic supplies end-to-end.
NW HubPandemic SuppliesCorridor Guardian
03
Public Welfare
Public Welfare
Anchored on "sharing the destiny of our nation and growing with our times", CEL partnered with the Shaanxi Radio "Big Help" team for campaigns like "Library on Wheels" and "Rural Aid", logging tens of thousands of kilometers over 7 years.
Shaanxi Radio Big HelpLibrary on WheelsRural Aid
Core Belief
Sharing our nation's destiny · Growing with our times
CEL · Logistics for Good!